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INTELLIGENCE FOR 21st Century

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We may all wonder if UFOs are real. There are many interesting sightings now being seen on earth.

Because of the various sightings around the world on all five continents that have convinced the majority of intelligent beings that there is something to extraterrestrials.

We the beings of earth are looking into the future.

There are ways to observe and to know that the world governments and who the world presently calls leaders and philanthropists will present their findings based on scholarly education that we presently call science. There are some creationists versus evolutionist’s debates at present.

There were some intelligent factors that had to do with how the evolution theory became known. Much was the documentation and classification presented scientifically.

In our history on earth, those who write and can communicate their thoughts with some type of proof as documentation find favor with the general populace. This is now open for constructive criticism. The fact that religions have not been publically open to much speculative open criticism by those in charge of governments is probably why so many manmade religions have flourished on earth.

WE propose as those who are familiar with extraterrestrials that in the future there is a Science of Intelligence as well as, a Science of Religion. This will lead to a proper future for human kind commonly called one group of Intelligent Beings Species in this quadrant of the universe.

Science of Intelligence dealing with Taxonomy and the Future of Extraterrestrial Intervention using Demographics

However predisposed the human mind may be to harboring religious beliefs; it remains a fact that each new generation receives a religious worldview, at least in part, in the form of linguistic propositions—far more so in some societies than in others.

Whatever the evolutionary underpinnings of religion, it seems unlikely that there is a genetic explanation for the why the French, Swedes, and Japanese tend not to believe in the God of Abraham while Americans, Saudis, and Somalis do.

The importance of religious doctrines that purport to be true, and their subsequent acceptance as true by great numbers of human beings, seems indisputable.2010 will be the year we begin to take responsibility for our own enlightenment.

2012 will the year we expect changes to occur for the critical mass consciousness.

More precisely the date of December 21, 2012, above and beyond the secrets of treasures of our ancient ancestors and all the geographical and written history left behind.

The Apocalypse may be the alchemy albatross. An apparent apology will not be necessary if we are all here after the date of December 21, 2012.

We will be expecting cataclysms of mega tsunami magnitude and global upheavals.

There are various takes on spirituality and philosophy cropping up in art, culture, education, science, and technology on the Internet. The Internet will see more content and data than ever before.

The larger global community networks are now forming for their share of the global international stock and the world banks interest in social entrepreneurship.

The future will lend more accountability to those who are bonafide and have psychic abilities dealing with the remote viewer techniques and how the ancient historians documented seers, guides, prophets, and why some cultures believed in wizards, seers, soothsayers, and religions.

The new 2010 on the calendar of this planet will watch for changes in the earth’s tectonic plates and geologists and astronomers will be given new respect.

NASA will hire more personnel for the new space race with other countries not wanting to be left behind.

The galactic federation may well become a reality for the global community.

There are those who are creating more websites with their special interests groups and social networks than ever before

Facebook, Twitter, My Space, are becoming household names among the younger generations and are hoping to increase the new demographics to include seniors since the baby boomers will be working longer and staying on earth with increased health awareness.

Health and prosperity are the two main goals of the future. That is if 2010 becomes 2011, and the 2012 New Year Celebration allows for predictions for 2013 and beyond.

Science, Discovery, History, National Geographic Television Channels will increase viewers as will the weather channels. The satellites will increase as will global protection that presently appears still as a nuclear and laser technology race to space and beyond.

Recent attempts to study the neural correlates of religious belief have either suffered from a lack of a nonreligious control condition or were not designed to isolate the variable of belief at all.

To investigate the neural correlates of belief for both religious and nonreligious modes of thought, we asked Christians and nonbelievers to evaluate statements of both types while in the MRI scanner.

The data reported above present statistical tests of the reliability of signal changes occurring throughout the brain as a function of the stimuli and their associated behavioral responses. However, these data are of greater value when interpreted against related results in the neuroscientific literature. Such a discussion necessarily entails “reverse inference” of a sort often considered problematic in the field of neuroimaging.

One cannot reliably infer the presence of a mental state on the basis of brain data alone, unless the brain regions in question are known to be truly selective for a single state of mind. As the brain is an evolved organ, with higher order states emerging from lower order mechanisms, very few of its regions is so selective as to fully justify inferences of this kind.

Nevertheless, our results appear to make at least provisional sense of the emotional tone of belief. And whatever larger role our regions of interest play in human cognition and behavior, they appear to respond similarly to putative statements of fact, irrespective of content, in the brains of both religious believers and nonbelievers.

The contrast, belief minus disbelief, revealed greater BOLD signal in the VMPFC

The medial prefrontal cortex is known to have a high level of resting state activity and to show reduced activity compared to baseline for a wide variety of cognitive tasks.

BOLD signal in this region has often been associated with self-representation, particularly for verbal stimuli: for instance, one sees smaller decreases in activity from baseline when subjects make judgments about themselves than when they make judgments about others.

This region has also been implicated in reward-related processing. The smaller decrease in activity for belief compared to disbelief could reflect the greater self-relevance and/or reward value of true statements.

Our study was designed to produce high concordance on nonreligious stimuli (e.g., “Eagles really exist”) and high discordance on religious stimuli (e.g., “Angels really exist”).

Once in great while I am guided to someone else’s research with no forethought.

This is an important attribute of being human and some would call this serendipity while others may call this divine guidance.

I was guided to the following on the CIA Library while grasping for earthly information on Demographics and Taxonomy of earth. I am including my findings which are fully available on the internet for reference. TJ Thurmond Morris

Reprint – Reblog for Open Source Media and Press

(From the CIA Library Open Source)

Rob Johnston – Author etal

Editor’s Note:  By distilling a list of the variables that affect analytic reasoning, the author aims to move the tradecraft of intelligence analysis closer to a science.  A carefully prepared taxonomy can become a structure for heightening awareness of analytic biases, sorting available data, identifying information gaps, and stimulating new approaches to the understanding of unfolding events, ultimately increasing the sophistication of analytic judgments.

The article is intended to stimulate debate leading to refinements of the proposed variables and the application of such a framework to analytic thinking among intelligence professionals.

Science is organized knowledge. Herbert Spence

(From the CIA Library Open Source)

Aristotle may be the father of scientific classification, but it was Carolus Linnaeus who introduced the first formal taxonomy—kingdom, class, order, genera, and species—in his Systema Naturae in 1735.  By codifying the naming conventions in biology, Linnaeus’s work provided a reference point for future discoveries.  Moreover, the development of a hierarchical grouping of related organisms contributed significantly to Darwin’s creation of an evolutionary theory.  The Systema Naturae taxonomy was not a fixed product, but rather a living document.  Linnaeus himself revised it through 10 editions, and later biologists have continued to modify it.
As discoveries and research methods in other domains grew, taxonomies were created to help organize those disciplines and assist researchers in identifying variables that required additional study.  The development of specific taxonomies—from highly structured systems like the Periodic Table of chemical elements to less structured approaches like Bloom’s Taxonomy—is a key step in organizing knowledge and furthering the growth of individual disciplines.  Taxonomy differentiates domains by bounding the problem space, codifying naming conventions, identifying areas of interest, helping to set research priorities, and often leading to new theories.  Taxonomies are signposts, indicating what is known and what has yet to be discovered.

This paper proposes taxonomy for the field of intelligence.  Over 100 individuals gave their time and assistance in this work.  The resulting organized listing of variables will help practitioners strengthen their understanding of the analytic process and point them in directions that need additional attention

Intelligence Analysis
We could have talked about the science of intelligence, but . . . the science of intelligence is yet to be invented.
Charles Allen

Understanding intelligence analysis is not a trivial matter.  The literature in the field is episodic and reflects specialized areas of concern.  Intelligence literature makes an important distinction between solving a problem in the public domain and solving a problem in a private or secret domain.  This distinction seems key in differentiating between general analysis and intelligence analysis.

Ronald Garst articulates two arguments that are used to support this distinction:  Intelligence analysis is more time-sensitive than analysis in other domains, he suggests, and it deals with information that intentionally may be deceptive.

The notion that intelligence is uniquely time sensitive is questionable.  Intelligence is not the only domain where time constraints can force decisions to be made before data are complete.  Whether one is in an operating room or a cockpit, time is always a key variable.  Intelligence is a life and death profession, but so are medicine and mass transportation.  In each instance, failure can mean casualties.

Garst’s point about intentional deception is more germane.  Seldom do analysts in fields other than intelligence deal with intentional deception.  Michael Warner makes a good case for secrecy being the primary variable that distinguishes intelligence from other activities.

He argues that the behavior of the subject of intelligence changes if the subject is aware of being observed or analyzed.  Not only is this true for intentional deception, the argument is supported by a long history of psychological research beginning with an experimental program at the Hawthorne Plant between 1927 and 1930.  The result of that research was the theory of the “Hawthorne Effect,” which, broadly interpreted, states that when subjects are aware of being observed, their behavior changes

Intentional deception can occur outside intelligence—in connection with certain law enforcement functions, for example—but most of the professional literature treats this as the exception, rather than the rule.  In the case of intelligence analysis, deception is the rule.  In intelligence analysis, the validity of the data is always in doubt.  Moreover, intelligence analysts are specifically trained to factor in deception as part of the analytic process, to look for anomalies and outliers instead of focusing on the central tendencies of distribution.

The taxonomy being developed here requires a definition of intelligence analysis that is specific to the field.  Sherman Kent, a pioneer in the intelli-gence discipline, wrote that intelligence was a “special category of knowledge.”

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He outlined the basic descriptive element, the current reporting element, and the speculative estimates element as the key components of intelligence analysis.  His work laid the foundation for understanding the activities inherent in intelligence analysis by demonstrating that the analytic process itself was subject to being analyzed.  Kent took the first step toward developing a higher order, or meta-analytic, approach to analysis by reducing the process to smaller functional components for individual study.

Following suit, other authors focused attention on the process or methodological elements of intelligence analysis.  In Intelligence Research Methodology, Jerome Clauser and Sandra Weir followed Kent’s three functional areas and went on to describe basic research foundations and the inductive and deductive models for performing intelligence analysis.

Garst’s Handbook of Intelligence Analysis contains less background in basic research methods than Clauser and Weir, but it is more focused on the intelligence cycle.
Bruce Berkowitz and Allan Goodman highlight the process of strategic intelligence and define intelligence analysis as:  “[The process of evaluating and transforming raw data into descriptions, explanations, and conclusions for intelligence consumers.”

Lisa Krizan, too, focuses on process.  She writes that, “At the very least, analysis should fully describe the phenomenon under study, accounting for as many relevant variables as possible.  At the next higher level of analysis, a thorough explanation of the phenomenon is obtained, through interpreting the significance and effects of its elements on the whole.”

In addition, several authors have written about individual analytic approaches, including the LAMP method, Warnings of Revolution, Bayes’ Theorem, Decision Trees, and FACTIONS and Policon.

Explicit in the above definitions is the view that analysis is both a process and a collection of specific techniques.  Analysis is seen as an action that incorporates a variety of tools to solve a problem.  Different analytic methods have something to offer different analytic problems.  Although the referenced works focus on methods and techniques, they do not suggest that analysis is limited to tools and techniques.

Implicit in the above definitions is the idea that analysis is a product of cognition.  Some authors directly link analysis with cognition.  Robert Mathams defines analysis as:  “[The breaking down of a large problem into a number of smaller problems and performing mental operations on the data in order to arrive at a conclusion or generalization.”

Another scholar writes:  “Since the facts do not speak for themselves but need to be interpreted, it is inevitable that the individual human propensities of an intelligence officer will enter into the process of evaluation.”

Yet others describe analysis as a process whereby:  “[Information is compared and collated with other data, and conclusions that also incorporate the memory and judgment of the intelligence analyst are derived from it.”

Several authors make the case that analysis is not just a product of cognition but is itself a cognitive process.  J. R. Thompson and colleagues write that “[Intelligence analysis is an internal, concept-driven activity rather than an external data-driven activity.”
In his Psychology of Intelligence Analysis, Richards Heuer observes:  “Intelligence analysis is fundamentally a mental process, but understanding this process is hindered by the lack of conscious awareness of the workings of our own minds.”

Ephraim Kam comments:  “The process of intelligence analysis and assessment is a very personal one.  There is no agreed-upon analytical schema, and the analyst must primarily use his belief system to make assumptions and interpret information.  His assumptions are usually implicit rather than explicit and may not be apparent even to him.”

These definitions reflect the other end of the spectrum from those concerned with tools and techniques.  They suggest that the analytic process is a construction of the human mind and is significantly different from individual to individual or group to group.  Certainly Kam’s view is the most radical departure, but even he does not suggest that one forego tools, rather that the process of choosing the tool is governed by cognition as well.
Recognizing that the scope of intelligence analysis is so broad that it includes not only methods but also the cognitive process is a significant step.

Viewing analysis as a cognitive process opens the door to a complex array of variables.  Not only does one have to be concerned about individual analytic tools, but one also has to factor in the psychology of the individual analyst.  In the broadest sense, this means not merely understanding the individual psyche but also understanding the variables that interact with that psyche.  In other words, intelligence analysis is the socio-cognitive process by which a collection of methods is used to reduce a complex issue into a set of simpler issues within a secret domain.

Developing the Taxonomy

The first step of science is to know one thing from another.  This  knowledge consists in their specific distinctions; but in order that it may be fixed and permanent distinct names must be given to different things, and those names must be recorded and remembered.
Carolus Linnaeus, 18th century biologist

My research was designed to isolate variables that affect the analytic process.  The resulting taxonomy is meant to bind the problem space and stimulates dialogue leading to refinements.  Although a hierarchic list is artificial and rigid, it is a first step in clarifying areas for future research.  The actual variables are considerably more fluid and interconnected than such a structure suggests.  They might eventually be better represented by a link or web diagram, once the individual elements are refined through challenges in the literature.

To create this intelligence analysis taxonomy, I took Alexander Ervin’s applied anthropological approach, which uses multiple data collection methods to triangulate results.

I also drew on Robert White’s mental workload model, David Meister’s behavioral model, and the cognitive process model by Gary Klein and his colleagues. Each model focuses on a different aspect of human performance for the development of taxonomy:  White’s model examines the actual task and task requirements; Meister’s looks at the behavior of individuals performing a task; and Klein’s uses verbal protocols to identify the cognitive processes of individuals performing a task.

Surveying the literature.

My research began with a review of the literature for background information and the identification of variables.  I found 2,432 case studies, journal articles, technical reports, transcripts of public speeches, and books related to the topic.  This was then narrowed to 374 pertinent texts on which taxonomy of intelligence analysis could be built.  These texts were analyzed to identify individual variables and categories of variables that affect intelligence analysis.

The intelligence literature, produced by academics and practitioners, tends to be episodic or case-based.  This is not unique to the field of intelligence.  A number of disciplines—medicine, business, and law, for example—are also case-based in nature.  A number of the texts were general or theoretical and indicate a trend in specialization within the field.  Again, this is not an uncommon phenomenon.

A “Q-sort” method was used to analyze the texts.

As I read each text, I recorded the variables that each author identified.  These variables were then sorted by similarity into groups.  Four broad categories of analytic variables emerged from the Q-sort process.

Refining the prototype.  Next, I used the preliminary taxonomy derived from my reading of the literature to structure interviews with 51 substantive experts and 39 intelligence novices.  In tandem, I conducted two focus group sessions, with five individuals in each group.  The interviews and focus group discussions resulted in adding some variables to each category, moving variables between categories, and removing some in each category that appeared redundant.

Testing in a controlled setting.  Finally, to compare the taxonomy with specific analytic behaviors, I watched participants in a controlled intelligence analysis training environment.  Trainees were given information on specific cases and directed to use various methods to analyze the situations and generate final products.  During the training exercises, the verbal and physical behavior of individuals and groups were observed and compared with the taxonomic model.  I participated in a number of the exercises myself to gain a better perspective.  This process corroborated most of the recommendations that had been made by the experts and novices and also yielded additional variables for two of the categories.

The resulting taxonomy is purely descriptive.  It is not intended to demonstrate the variance or weight of each variable or category.  That is, the listing is not sufficient to predict the effect of any one variable on human performance.  The intention of the enumeration is to provide a framework for aggregating existing data and to create a foundation for future experimentation.  Once the variables are identified and previous findings have been aggregated, it is reasonable to consider experimental methods that would isolate and control individual variables and, in time, indicate sources of error and potential remediation.

Systemic Variables

The column of Systemic Variables on the chart incorporates items that affect both an intelligence organization and the analytic environment.  Organizational Variables include the structure of the intelligence organization, the managerial/reporting chain, workflow diagrams, leadership, management, management practices, the working culture, history and traditions, social practices within the organization, work taboos, and organizational demographics.  They also encompass internal politics, the hierarchical reporting structure, and material and human resources.

The fields of industrial and organizational psychology, sociology, and management studies in business have brought attention to the importance of organizational behavior and the effect it has on individual work habits and practices.  Within the field of intelligence, the works of Allison, Berkowitz and Goodman, Elkins, Ford, Godson, and Richelson, among others, examine in general the organizational aspects of intelligence.

The Systemic Variables category also focuses on environmental variables—that is, external influences on the organization, such as consumer needs and requirements, time constraints, the consumer’s model for using the information, the consumer’s organization, political constraints, and security issues.  The works of Betts, Hulnick, Hunt, Kam, and Laqueur address the environmental and consumer issues that affect intelligence analysis.

Case studies that touch on different Systemic Variables include:  Allison, on the Cuban missile crisis; Betts, on surprise attacks; Kirkpatrick, on World War II tactical intelligence operations; Shiels, on government failures; Wirtz, on the Tet offensive in Vietnam; and Wohlstetter, on Pearl Harbor.

Systematic Variables

The Systematic Variables are those that affect the process of analysis itself.  They include the user’s specific requirements, how the information was acquired, the information’s reliability and validity, how the information is stored, the prescribed methods for analyzing and processing the information, specific strategies for making decisions about the information, and the methods used to report the information to consumers.

A number of authors have written about the analytic tools and techniques used in intelligence:  Clauser and Weir, on intelligence research methods; Jones, on analytic techniques; and Heuer, on alternative competing hypotheses, to name a few.  Little work has been done comparing structured techniques to intuition.  Folker’s work is one of the exceptions—it compares the effectiveness of a modified form of alternative competing hypotheses with intuition in a controlled experimental design

His study is unique in the field and demonstrates that experimental methods are possible.  Krotow’s research, on the other hand, looks at differing forms of cognitive feedback during the analytic process and makes recommendations to enhance intelligence decision making.

Idiosyncratic Variables

Variables in the third column on the chart are those that impact on an individual and his or her analytic performance.  They affect the individual’s weltanschauung.  Although the meaning of the German term is difficult to capture in English, Sigmund Freud comes close:  “[An intellectual construction which gives a unified solution of all the problems of our existence in virtue of a comprehensive hypothesis, a construction, therefore, in which no question is left open and in which everything in which we are interested finds a place.”

Weltanschauung has been translated as “world view,” “mindset,” and “mental model,” but the best approximation in English, in my view, is the often-overused word “paradigm.”  Paradigm stands for the sum of life’s experiences and acculturation that identifies an individual as a member of a group.  In the proposed taxonomy, Idiosyncratic Variables include one’s familial, cultural, ethnic, religious, linguistic, and political affiliations.

They also encompass psychological factors like biases, personality profiles, cognitive styles and processing, cognitive loads, expertise, approach to problem-solving, decision making style, and reaction to stress.  Finally, there are domain variables like education, training, and the readiness to apply knowledge, skills, and abilities to the task at hand.

The relevant psychological literature is robust.

Amos Tversky and Daniel Kahneman began to examine psychological biases in the early 1970s.

Their work has found its way into the intelligence literature through authors like Alexander Butterfield, Jack Davis, James Goldgeier, and Richards Heuer.

Decision-making and problem-solving have been studied since the early 1920s, and these data are reflected in Heuer’s work as well.

Personality profiling, too, is well understood and has had an impact on recent intelligence practices and theory.

Other well-researched areas, however, have yet to be studied in the context of intelligence.  Issues of acculturation and affiliation, educational factors, and training strategies, for example, may yet yield interesting results and insights into the field of intelligence.

Communicative Variables

The fourth category contains variables that affect interaction within and between groups.  Because communication is the vital link within the system—among processes and individuals—this group of variables could be included logically in each of the other three categories.  Its broad relevance, however, makes it seem reasonable to isolate it as a distinct area of variability.

The Communicative Variables include formal and informal communications within an organization (from products to e-mails); among organizations; and between individuals and the social networks that they create.  In his essay on estimative probability, Sherman Kent highlights this area by describing the difficulty that producers of intelligence have in communicating the likelihood of an event to consumers of intelligence.  Case studies by Wohlstetter and others, which have addressed organizational issues, also touch on communication and social networks and the impact that communication has on the analytic process.
This is an area that could benefit from additional study.

Conclusion

There is rarely any doubt that the unconscious reasons for practicing a custom or sharing a belief are remote from the reasons given to justify them.
Claude Levi-Strauss

Intelligence analysis is art and tradecraft.  There are specific tools and techniques to help perform the tasks, but, in the end, it is left to individuals to use their best judgment in making decisions.  This is not to say that science is not a part of intelligence analysis.  Science is born of organized knowledge, and organizing knowledge requires effort and time.  The work on this taxonomy is intended to help that process by sparking discussion, identifying areas where research exists and ought to be incorporated into the organizational knowledge of intelligence, and identifying areas where not enough research has been performed.

The field of medicine has a number of parallels.  Like intelligence, the practice of medicine is an art and a tradecraft.  Practitioners are trusted to use their best judgment in problem-solving by drawing on their expertise.  What is important to remember is that there are numerous basic sciences driving medical practice.  Biology, chemistry, physics, and all of the subspecialties blend together to create the medical sciences, the foundation on which the practice of modern medicine rests.  The practice of medicine has been revolutionized by the sciences that underpin its workings.

Intelligence analysis has not experienced that revolution.  The basic sciences that underpin intelligence are not physical sciences.  It is difficult to measure what is meant by “progress” in the human sciences.  The human sciences are considerably more multivariate than the physical sciences and it is much more difficult to control those variables.

There are numerous domains from which intelligence may borrow.  Organizational behavior is better understood today than ever before.  Problem-solving and decision-making have been researched since the 1920s.  Structural anthropology addresses many of the acculturation and identity issues that affect individual behavior.  Cognitive scientists are building models that can be tested in experimental conditions and used for developing new tools and techniques.  Sociology and social theory have much to offer in studying social networks and communication.

The organization of knowledge in medicine is medical science.  It took thousands of years to turn folk medicine into research-based allopathic medicine.  The cases that are used to build expertise, the tools and techniques that support diagnosis and treatment, and the criteria on which judgments are made all have integrated the art of medicine with the science of medicine.

The organization of knowledge in intelligence is not a small task, but it is one that is required for the health of the profession.  The taxonomy proposed here could serve as a springboard for a number of innovative projects:  development of a research matrix that identifies what is known and how that information may be of use in intelligence analysis; setting a research agenda in areas of intelligence that have been insufficiently studied; application of research from other domains to develop additional training and education programs for analysts; creation of a database of lessons learned and best practices to build a foundation for an electronic performance support system; integration of those findings into new analytic tools and techniques; and development of a networked architecture for collaborative problem-solving and forecasting, to name a few.  It is my hope that this taxonomy will help intelligence practitioners take steps in some of these new directions.

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Trouble in FarmVille: Facebook, gaming company face lawsuit over deceptive ads
Mitch Lipka
Dec 10th 2009 at 6:30AM evb_url = ''; evb_small(evb_url); More Text SizeAAA
Filed under: Kids and Money, Technology, Fraud, Consumer Ally
tweetmeme_source = 'walletpopper';

For the players of Mafia Wars, Vampires, FarmVille and a handful of other Facebook games, the temptation of earning "virtual currency" by clicking on the various offers that popped up on the page was too much to pass up. Unfortunately, what these gamers didn't realize at the time was that the advancement of their virtual characters came at the expense of their own personal bank accounts.

Now, some are fighting back by filing a lawsuit against Facebook and Zynga, the maker of the games. The suit, which is seeking class action status, claims that some offers in the games prompted a series of unauthorized charges or triggered enrollments in programs without the user's knowledge. More than 100,000 people fell victim to these offers, losing more than $5 million, the lawsuit claims.

Among several other examples, the lawsuit cites an IQ test that requires the user to provide their cell phone number. After doing so, some were billed for a text messaging service. Another example from the lawsuit involved an offer that asked consumers to sign up for a "risk-free" trial subscription to a green tea herbal supplement program. Yet somehow that trial became a difficult-to-cancel subscription that every month delivered tea and pills from China.

The only named plaintiff in the lawsuit, Rebecca Swift of Santa Cruz, Calif., said she was charged more than $165 for two months' worth of pills and tea before she was allowed to cancel. She said she first tried to cancel during the trial period, for which she was supposed to pay $5.95 to cover shipping.
adsonar_placementId=1436312;adsonar_pid=986767;adsonar_ps=-1;adsonar_zw=230;adsonar_zh=260;adsonar_jv='ads.tw.adsonar.com';
In a written statement to WalletPop, a Facebook spokeswoman said the company was not involved in the ad placement and didn't profit from it. She also said Facebook has been working to clear its pages of scam ads and the company is committed to fighting the suit.

"The ads in question appeared in third-party applications, were not from Facebook, and provided no benefit to Facebook," she wrote. "However, we are concerned about any potential threat to our users' experience. As a result, we have, and will continue to, take action against both the ad networks and developers who violate our principles or policies. We do not see any merit in this suit and we will fight it vigorously."

Facebook said it is committed to banning ad providers that deliver content in violation of Facebook "principles or policies" and already has cut off four providers.

Zynga, billed as the most popular social gaming company, is in a different situation. Its CEO had the misfortune of being videotaped explaining that his hunger for cash outstripped his interest in keeping his users from being subjected to unsavory offers.

In the video, CEO Mark Pinkus said: "I did every horrible thing in the book to, just to get revenues right away. I mean we gave our users poker chips if they downloaded this ... toolbar which ...I downloaded it once and couldn't get rid of it. We did anything possible just to get revenues so that we could grow and be a real business."

A Zynga spokesperson said the company would not comment on the lawsuit, but said it will no longer let scam ads appear with its games.

"Our mission is to provide users with the best possible experience. We deeply regret any difficulty this may have caused users and to make sure we continue to offer the best user experience, we took all offers down," a Zynga spokesperson said in an email to WalletPop. "We take our responsibility to our users very seriously and will continue to take steps to ensure they have a fun and positive game play experience."

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ETHICS IN GOVERNMENT

Ethical Procurement
Ethics dictates that business be conducted with integrity, fairness, and openness, which require open communication within and among both buying and supplying organizations, ensuring a competitive procurement, and thereby give any organization a chance to compete for contracts and win. It seems like a week does not go by without one hearing a story demonstrating lapses in business ethics stories, where lucky contract winners share close friends in strategic places, as was the case of Halliburton, which was awarded billions in federal no-bid contracts during the years when Dick Cheney was its chief executive officer (CEO).
Recognizing this longstanding problem of competitive procurement becoming the exception, the US government launched the Federal Acquisition Regulation(FAR) more than twenty years ago, to help federal agencies manage procurement more efficiently. FAR is an official document setting forth procurement policies and procedures that US Federal agencies should follow when soliciting offers (bids or proposals) for goods, products, services, or construction from qualified suppliers. Rules are delineated into eight chapters:
General Information, Definitions, Practices, and Administrative Matters
Competition and Acquisition Planning
Contracting Methods and Contract Types
Socioeconomic Programs
General Contracting Requirements
Special Categories of Contracting
Contract Management
Clauses and Forms
In response to competition becoming the exception rather than the rule in procurement, Part 6 of the FAR, Competitive Requirements, incorporated the Competition In Contracting Act (CICA). It seeks to establish full and open competition (FOC) as the standard, in order to eradicate partiality, favoritism, political lobbying, and bribery.
In light of these corporate scandals and the heightened scrutiny over corporate practices, FAR will have a greater impact on business. It contains key elements that all organizations should be aware of, whether they are conducting business with a government agency, or with private entities. Using the policies and procedures outlined by FAR, we will
define what exactly is a competitive procurement, its purpose and benefits;
present the different competitive and non-competitive procurement methods and their supporting processes; and
detail the two key procurement methods:
Invitation for bids (IFB), and
Request for proposals (RFP).
Competitive Procurement
Benefits of Competitive Procurement
The purpose of competition is to benefit your enterprise, and competition should not be promoted for the sake of competition. Indeed, in some cases, it may cost more to enter into a competitive procurement to do business directly with a supplier because of the unicity of the requested products, theinadequacy of other sources, the immediacy of your needs, or the emergencyor legitimacy of circumstances. In other words, competitive procurement should be promoted pragmatism, with other methods thus becoming exceptions.
Competitive procurement is the contractual acquisition (purchase or lease) by an organization of any kind of asset, whether material (goods, products, or construction) or immaterial (services) with appropriated funds, enabling all deemed responsible sources to compete in a fair and open environment. Competitive procurement is also known as full and open competition (FOC), orcompetitive solicitation.
While procurement is supposed to bring fairness, impartiality, transparency, and suitability to corporate practices, a competitive procurement process will ensure the highest level of openness, thus maximizing the suitability of the requested assets or services, and the best return on investment (ROI).

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